The Ride of a Lifetime: Lessons in Creative Leadership from 15 Year...
The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company
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The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company
R. Iger
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13 Feb 2025
The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company
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Description
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger―think global―and turn Disney into a stronger brand in international markets.
Product Information
ISBN13 (SKU)
9781787630475
Title
The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company
Author
R. Iger
Publisher
Penguin Random House SA
Publication Date
2019
Format Type
Physical
Number of Pages
247
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